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News & Editorials

                                                     Whisky is Liquid Time

Every barrel holds years of patience and today’s consumers are finally paying attention. Whisky is no longer niche, it’s global, collectible, and driving premium growth across markets.
Have a story to tell? Email Michelle Lam at Beveragechronicles@bklynitemedia.com

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Vodka Isn’t Basic Anymore

What was once “neutral” is now being redefined through ingredients, process, and brand identity. Even the cleanest spirit needs a story today.
Have a story to tell? Email Michelle Lam at Beveragechronicles@bklynitemedia.com

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Across the United States, breweries are rediscovering the sweet spot of 4–5% ABV beers as a way to stand apart in an increasingly crowded landscape of light lagers and non-alcoholic offerings. These beers strike a balance between flavor and drinkability, delivering craft character without the heaviness of high-ABV styles. For brewers, it’s a strategic pivot—meeting consumer demand for moderation while preserving identity and creativity. For drinkers, it’s a return to sessionable beers that don’t sacrifice taste. In reclaiming this middle ground, breweries are redefining what “everyday beer” can be in today’s evolving market.

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In our July episode called Long Island Iced Tea Returns as a Cocktail Classicwe promised a recipe to recreate the drink. 

3/4 ounce each of gin, vodka, tequila blanco, white rum, triple sec, lemon juice, and simple syrup. Cola to top. Lemon wedge for garnish.

Combine the gin, vodka, tequila, rum, triple sec, fresh lemon juice, and simple syrup in a cocktail shaker filled with ice. Shake until well chilled, then strain into a tall glass over fresh ice. Finish with a splash of cola, stir gently, and garnish with a fresh lemon wedge before serving.

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